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Editors' Notes Mr Joseph Bulova founded his eponymous company back in the 1800s, and ever since, "America runs on Bulova time." Not only did the watchmaker foster a culture of industrial innovation and technical prowess, he established a brand that was brave enough to chase a series of firsts - from securing the inaugural US radio and television advertisements to pioneering strides in aviation, space exploration and even feminism (the 1970s "Equal pay. Equal time" marketing campaign was, in a word, timely) - all documented in this hefty Assouline book. Packaged inside a hardcover slip case, it's edited by luxury historian Mr Aaron Sigmond and illustrated with high quality full-page photos.
ASSOULINE Bulova: A History Of Firsts Hardcover Book In Multi
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