LEVI'S

1933 501® Jeans In Rigid

1933 501® Jeans In Rigid

DETAILS The Levi�s® Vintage Clothing 1933 501® Jean offered a new variety of wearing options�it was updated with belt loops, but still retained the popular cinch and suspender buttons. Some owners wore their jeans with a belt instead of suspenders. They cut off the cinch right at the rivet and removed the suspender buttons, choosing not to follow the style of older generations. Many Levi�s® brand retailers even kept a big pair of scissors at the cash desk, to cut the cinch off for customers. This incarnation of the 501® reflects the brand�s growing popularity�by this point, any pair of denim pants were being called �Levi�s,� regardless of who made them. So in 1927, the company trademarked the �Levi�s®ï¿½ name. By 1933, the 501® was updated with a new Guarantee Ticket on the back pocket. The original ticket from 1892, reading �This is a pair of them,� was modified to �This Is A Pair Of Levi�s®.� This jean is also set apart with a detail reflecting a key moment in history, and Levi�s® workwear heritage. Under the leather patch is a white cloth label printed with a blue eagle and the letters �NRA��this was the logo for the National Recovery Act. Established by President Franklin D. Roosevelt, the National Recovery Administration aimed to support workers during the 1930�s Great Depression. Because Levi Strauss & Co. abided by the administration's rules, the company was allowed to use this logo. This jean is made with selvedge denim from Cone Mills� a Levi's® partner for over 100 years. This garment sits high at the waist, and offers a relaxed fit and straight leg. MATERIALS - 100% Cotton - 10 oz. Cone Mills Red Selvedge Denim (12 oz. after wash) - Button fly - Two back pockets with exposed rivets - Cinch - Belt loops - Suspender buttons - Single needle Arcuate - "Two Horse" leather patch - NRA (National Recovery Act) label - Made in the USA FIT AND SIZING - Mid rise - Skinny through hip and thigh - Super skinny leg; 9.5" leg opening