Designed with men in mind, American Crew's luxurious products are tailored to the masculine grooming needs. From the award winning label's new collection the Firm Hold grooming cream has a signature AC ACUMEN™ COMPLEX and cranberry extract so you can create your perfect style while protecting the hair fibre and infusing it with vitamins. With a stronghold and low shine finish, you can be sure that your hair will stay defined throughout the day. American Crew Acumen Firm Hold grooming creamFor all skin typesStyling cream that provides a firm hold and low shine adding dimension and definitionHow to use: Squeeze a small amount into palms. Rubs hands together and work throughout damp hair. Add product to dry hair if more texture is desired100ml
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