All ironies ofBALENCIAGA’s new red, white and blue logo reconditioning aside (whether politically-inclined or by chance), Demna Gvasalia is a master magician when it comes to promotion, and as head honcho of the Parisian label, he’s out to win brand loyalty back. Referencing its chief conglomerate, this cotton-jersey hoody renders Kering at the chest, as if Gvasalia himself is acknowledging the stranglehold business has on fashion. Balenciaga cotton-jersey hoody Pulls on Drawstring hood with stitched eyelets, dropped shoulders, long sleeves, ‘kering’ print at front, kangaroo pocket at front, oversized, ribbed trims 100% cotton Hand wash Model is 6ft and wears a size medium