In 1949, Balmain created its very first perfume, titled Jolie Madame. It was wildly popular among the fashion set, so much so that Pierre Balmain named his Autumn/Winter 1952 collection after the scent. The presentation built upon the Maison's New French style, with the term Jolie Madame soon becoming a way of referring to the labels quintessentially Parisian aesthetic - and now a new-season top-handle bag, too.
BALMAIN Jolie Madame Medium Top-handle Bag In Smooth Polyurethane In Black
Compare Across 800+ Stores
Jolie Madame Medium Top-handle Bag In Smooth Polyurethane In Black
In 1949, Balmain created its very first perfume, titled Jolie Madame. It was wildly popular among the fashion set, so much so that Pierre Balmain named his Autumn/Winter 1952 collection after the scent. The presentation built upon the Maison's New French style, with the term Jolie Madame soon becoming a way of referring to the labels quintessentially Parisian aesthetic - and now a new-season top-handle bag, too.
