What it is: A mineral-infused vegan lipstick with minimal ingredients that delivers twice the hydration and richer color than regular lipstick.What it does: Made with just 19 vegan ingredients including cold-pressed fruit oil, this lipstick delivers lightweight smoothing hydration and rich color with a single swipe. How to use: Swipe directly onto lips from the bullet. For increased definition and longer wear, pair with a lip liner.