Indulge your inner color chameleon with BLEACH LONDON’s Super Cool Color; a non-permanent hair color cream that fades out in several washes so you can dive in head-first and rock those vibrant locks you’ve always wanted, without the commitment. Arriving in a kaleidoscopic spectrum of mesmerizing hues, the cream mask transforms (fair or pre-lightened) hair in just 30 minutes, into a show-stopping mane of brilliant color from fire engine red and turquoise to soft lavender and dusty rose – whatever suits your mood.Cruelty-free. Vegan.