What it Is: An all-new lipstick formula that delivers a just-kissed, stain effect in one swipe. Loaded with soft matte pigments for high color payoff with a blotted down stain effect. Rich in Vitamins E and C and beeswax, it glides on comfortably and leaves lips hydrated and kissably soft. Long-wear formula doesn't feather or fade. Why it's Different: This swipe and go, no-fuss lipstick delivers the perfect lived-in lip look&mdashno mirror required. Swipe once for a pigment-rich, stained effect or more for a fuller-coverage look. Free from titanium and other ingredients that add weight and give opaque coverage, this formula gives lips color without feeling heavy, for a un-lipstick look and feel. How to Use It: Swipe on bare lips&mdashthe buildable formula delivers a blotted-down look with one swipe; add two or three more for even more intense color payoff.