What it is: An all-new lipstick formula that delivers a just-kissed stain effect in one swipe. Loaded with soft matte pigments for high color payoff with a blotted down stain effect. Rich in Vitamins E and C and beeswax it glides on comfortably and leaves lips hydrated and kissably-soft. Long-wear formula doesn't feather or fade Why it's different: This swipe and go no-fuss lipstick delivers the perfect lived-in lip look-no mirror required. Swipe once for a pigment-rich stained effect or more for a fuller-coverage look. Free from titanium and other ingredients that add weight and give opaque coverage this formula gives lips color without feeling heavy for a un-lipstick look and feel. How to use it: Swipe on bare lips-the buildable formula delivers a blotted-down look with one swipe; add two or three more for even more intense color payoff.