What it is: A made-to-play liquid balm that combines the full coverage of a liquid lipstick with the hydration of a balm and the sheen of a gloss. Why it's different: Infused with superfruit extracts and emollient ingredients, this pigment-saturated color delivers fun, vibrant color that packs a bunch. It glides on pure color pigments and offers nourishing comfort and moisture both instantly and over time. How to use: Swipe on, press your lips together and use the tip of the wand to perfect around the edges. Style Name: Bobbi Brown Crushed Liquid Lip Balm. Style Number: 5774812. Available in stores.