What it is: A high-shine gloss that gives lips a sultry sheen for a fuller look. Why it's different: This medium-coverage gloss contains jojoba avocado oils and aloe extract along with vitamins C and E to help hydrate your lips, leaving them smooth and comfortable. How to use: Apply to clean, bare lips, or layer over your favorite lip color. Style Name: Bobbi Brown Lip Gloss. Style Number: 380358 3.