What It Is: A long-lasting, do-it-all eye shadow that's a stroke of geniusjust swipe and go. This budge-proof formula stays put for 8 hours. 0.05 oz. Made in Italy. Who It's For: Women who want to get gorgeous eyes in one simple step. What It Does: Glides on lids tug-free and can be used to shade, define, smoke up and highlight eyes. Comes in subtle to eye-popping shades that last for up to 8 hours without creasing, flaking or fading (and it's completely water-resistant). How To Use It: Swipe across lids and blend with fingertips for effortless application on the go. To remove, use our Instant Long-Wear Makeup Removerthis water-resistant formula won't come off with water and soap alone. Cosmetics - Bobbi Brown > Saks Fifth Avenue > Barneys. Bobbi Brown. Color: Violet Plum. Size: 0.