What it is: A bold, vibrant lipstick with a sumptuous formula that dramatically boosts moisture levels while intensely rejuvenating lips. Why it's different: Formulated to keep lips comfortable and conditioned even after it's removed, this lipstick helps visibly reduce the appearance of lip lines and helps relieve lip flaking. Just one swipe delivers maximum-coverage color. How to use: Apply directly onto your lips from the tube. Use a lip brush