What It Is: Bobbi Brown's secret to making eyes stand out is all about definition. This unique gel-based pencil delivers richly pigmented color and precision lining with sweat and humidity-resistant 12-hour wear. The best part? A twist-up design lets you apply on the go, while a built-in sharpener ensures the most precise application every time. Who It's For: Women who want an ultra precise eye liner look that's smudge-resistant and fade-proof. Why It's Different: The perfect combination of waxes and emollients imparts intense, super-saturated color that doesn't flake and stays color true all dayfor up to 12 hours of water-resistant wear. Plus, its silky-soft and creamy texture gives it a lightweight, comfortable feel without tugging or pulling. How To Use: Apply as close to the lash line as possible and line the entire length of the lid.