What it is: A featherweight eyeshadow formula that instantly lights up eyes with a combination of shimmering pearls and fine sparkle. Why it's different: This once limited-edition fan-favorite is now a permanent part of the brand's eyeshadow line thanks to its crease-free, long-lasting wear and creamy soft powder feel. Unique flat pearls impart a multidimensional, prismatic effect that packs a real punch. This line features an incredible wearable range of bright to soft shades, hand-picked to complement every skin tone, day or night. How to use: It's a great accent. Apply it at the inner corner of the eye to add brightness, or layer it all over the lid for more intense sparkle. Style Name: Bobbi Brown Sparkle Eyeshadow. Style Number: 933908 3. Available in stores.