What it is: A best-selling lip gloss from the lip plumping authority in a tingly shimmer-sheer finish that helps lips reach their full potential. What it does: A high-shine plumping gloss tingles to coax a gorgeous pout while pampering and moisturizing lips with vitamins A and E. Lips stay lusciously soft, plumped and seriously sexy. A unique peptide and hyaluronic acid booster helps to stimulate collagen, build volume and plump to perfection,