The Poche is Clare V.'s new take on the everyday, everywhere phone bag. About Clare V. In 2006, Clare Vivier began designing in response to her fruitless search for a stylish-yet-sturdy carryall. Since then, her eponymous line has taken off, leading to collaborations with major players in the fashion world. We love that her bags combine a chic French sensibility with no-fuss practicality.