What it is: A matte, moisturizing lip stain that stays vibrant until you take it off. Who it's for: All skin types. What it does: Finally, color that won't kiss off. This 77% water-based formula contains the benefits of a lip treatment, leaving lips soft, comfortable and incredibly kissable. You can customize the results, too, from a soft look to high-voltage color. The more coats the deeper the color intensity. Research results: In a satisfaction