What it is: A custom-volume mascara that lets you dial up your lash look from fluttery to full-on phenomenal. Who it's for: All skin types. What it does: This mascara delivers beautiful lashes with a formula that won't smudge or smear for up to 24 hours. When you're ready to take it off, it removes easily with warm water. How to use: Twist the center of the mascara barrel to your desired lash volume. The arrow should line up with your volume choice. To remove, use your fingertips to splash warm water on your lashes several times and press gently. Or wet a cotton pad with warm water, press to your eye, then wipe away- 0.32 oz- 100% fragrance-free- Ophthalmologist tested- Suitable for those with sensitive eyes and contact lens wearers- Allergy tested. Style Name: Clinique Lash Power Flutter-To-Full Mascara. Style Number: 5205534. Available in stores.