What it is: A lipstick reinvented with a refillable couture case.What it does: This 90% natural-origin formula offers up to 24 hours of hydration with six hours of color and shine. It contains jasmine wax and plum oil, which help deliver the lipstick's vibrant color, hydration and glossy shine. How to use: Apply two coats of lipstick to your lips, starting from the center and working out toward the corners. Alternatively, apply in a single sweep for ultraglossy color and hydrated, comfortable lips.