What it is: A lightweight spray that plumps hair strands to instantly create long-lasting, thicker, fuller-looking hair and a soft, touchable finish. What it does: Big Swig is formulated with peptide proteins, which help thicken and plump each hair strand for up to 10 hours. Bilberry extract provides allover fullness and body and leaves behind a soft, touchable finish, and rice bran helps protect from UVA and UVB rays that cause dryness and color