What it is: A deeply hydrating rose lip balm that conditions and relieves dry lips for a smooth, petal-soft pout.What it does: The silky balm contains nourishing rose flower oil, which delivers 24 hours of deep hydration. It also improves skin's texture.Research results:In a self-assessment on 30 subjects for four weeks:- 100% said it immediately softened, soothed and relieved dry lips- 97% reported it immediately improved the texture of the lips- 96% noticed it improved the appearance of dry, flaky lips immediately and after four weeks- 93% said their lips immediately looked healthier and more suppleHow to use: Apply throughout the day as needed.