guccy, an ironic take on the house name inspired by instagram hashtags, is reintroduced through a sentimental lens: displayed in a graphic font that draws inspiration from the sega logo-a fixture in the colorful arcades and coin-op game rooms of the eighties. the emblem is combined with a stars and frame motif in a gold print set against red silk. ; red silk with stars and guccy in sega font, used with permission of sega holdings co, ltd. ; 3"w x 58.5"l; 100% silk; made in italy; this item will be delivered in special edition the gucci stamp print packaging, inspired by the printed paper wrapping used to present the spring summer 2018 fashion show invitation. ;