What it is: A matte-finish lipstick that delivers intense vivid color with a single stroke.What it does: Delivering bright and rich lip color with a soft and velvety feel, the texture of Rouge à Lèvres Mat Matte Lipstick has a silk-like, comfortable finish that won't dry out your lips or smudge. Its gold metal-colored tube is precise and elegant, with evenly spaced narrow ribbed grooves etched vertically into its length. How to use: Apply to lips. Use the sharp edge of the bullet to contour.