A logo-emblazoned hoodie which reads L'APOCALYPSE JOYEUSE at the chest collect a piece of the new vision of the 1990s favourite label Helmut Lang. Helmut Lang is looking back through its archives. Emblazoned across the back of this sweater is an upside-down print of the Futura font logo that first made an appearance in the labels collections in the late 1980s. At the chest this hoodie reads L'APOCALYPSE JOYEUSE, the title of an exhibition the brand took part in in Paris in 1986. Ticking the trends for self-referencing fashion, streetwear and logomania, this pure cotton cover-up has a slight oversized fit and features ribbed hems. Pair with luxe joggers and sneakers.
HELMUT LANG Logo Hack Hoodie In Black Basalt
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