First, they invited us to the Billionaire Boys Club, and now they’re offering us ICECREAM – Pharrell Williams and Nigo sure know how to butter us up. As the diffusion line of BBC, the label whips up hype-worthy garms that leave a sweet taste on the streets. Take the Running Dog hoody; crafted from pure cotton, it falls to a relaxed fit then is stamped with the brand’s cunning canine making its great escape in colourful rhinestone embellishments. He must have heard the Mr. Whippy van outside.| ICECREAM cotton-jersey hoody100% cottonPulls onRegular fit, drawstring hood, long sleeves, embroidered branding at cuff, sequin embellishment at front, kangaroo pocket at front, ribbed trimsMachine wash mildModel is 6ft 1.5in/1.86m and wears a size mediumMidweight, slight stretch
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