What it is: A lipstick in a wide range of luscious shades that saturate your lips with intense, high-impact color. What it does: The creamy, smooth formula glides on easily for color that lasts. Plus, it even hydrates your lips thanks to a blend of moringa oil, orange peel wax and avocado and sunflower seed oils. Style Name: Jane Iredale Puremoist Lipstick. Style Number: 955402. Available in stores.