New and improved formula feels like a soft lip balm to the touch, applies like a slick liquid lipstick and wears like a lip stain, while the doe-foot applicator delivers color smoothly and evenly. Exclusive blend of intense concentration of plant-derived pigments from cape lilac and coccinia, cold-pressed oils and a fruit stem cell serum. Eco-values: With Certified Organic Ingredients to protect humans, animals and the planet. Sustainable Packaging: FSC paper.