Its unique cushion sponge allows for maximum absorption of the formula to deliver a precise, soft application onto the lips, and buildable color that dries without smudging or transfer.. Just shake to soak the applicator with formula, apply the cushion directly onto lips to build the saturated color... then wait for it to dry down to a lightweight, comfort matte finish.. Available in 7 vibrant hueswear one on its own or mix and match for even more shade options!. Shake the bottle prior to application, to saturate the cushion with the formula;. Allow for 90 seconds of drying-time post application for a comfort matte dry-down effect.. 95% felt the product delivered an intense color payoff.. 94% found the texture of the product to be smooth.. 93% thought the product was comfortable on the lips.. 92% felt the product was lightweight, almost as if "it wasn't there".. 92% said the product did not leave a sticky sensation on the lips.. 87% described the texture of the product as a second-skin finish.