Finally a matte liquid lipstick that wears comfortably without drying out your lips! A water-in-oil emulsion that's formulated with a patented Ultra Thin Film technology to deliver weightless texture and a second-skin feel without sacrificing intense color payoff. And it has Vitamin E for comfortable non-drying wear. Its unique cushion sponge allows for maximum absorption of the formula to deliver a precise soft application onto the lips and buildable color that dries without smudging or transfer. Just shake to soak the applicator with formula apply the cushion directly onto lips to build the saturated color... then wait for it to dry down to a lightweight comfort matte finish.