What it is: A 24-hour long-wear cream matte eye shadow stick that effortlessly glides, blends and builds on lids without tugging, flaking or creasing. What it does: The pigment-rich shades glide seamlessly onto your lids, delivering a creamy matte texture that gives you plenty of time to smudge, blend, line, fill or define with it. Then it sets for up to 12 hours of high-impact, water-resistant wear while easily layering over or under other shadows.Research results:Based on an independent US consumer study on 32 participants after 4 weeks of use:- 100% of consumers said this eye shadows glides onto eyelids evenly and smoothly- 94% of consumers agreed this eye shadow feels comfortable and is long-lasting- 94% of consumers agreed this eye shadow does not fall out or flake- 91% of consumers said this eye shadow delivered high-color impactHow to use: Apply directly to your lashline for a smoky liner effect. Or, apply all over your eyelid for higher impact. Blend with a brush or your fingertips.Pro tips: Apply and blend on one eye at a time since this formula sets quickly. Once set, Caviar Stick Eye Shadow will not budge. Mix and match matte shades with contrasting shimmer or chrome shades for multi-dimensional effects.