100% cotton. Buttoned fly. Distressed areas throughout. Raw cut hem. LEIV-WJ42. 36190 0003. Levi Strauss & Co., established in 1853, is a brand with a loyal, worldwide following. Their innovation with the co-invention of the blue jean was an integral part in creating their culture of self-expression and American cool that still resonates today. Each ready-to-wear design produced by the iconic label is made with special attention to craftsmanship, progress, and sustainability.