What it is: A non-opaque, soft-focus lip color that enhances your natural lips while making them appear plush. What it does: Its touch-proof finish ensures no-hassle, all-day wear. One coat is all you need for a coveted your-lip-but-better effect, or build to your liking for more intensity. Infused with a nostalgic blackberry scent, Plushies is so comfortable you'll forget you're wearing it. How to use: Apply directly to lips. For best results,