What it is: A weightless, moisture-matte lipstick that delivers a blur of soft-focus color. What it does: Matte, totally reinvented. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Its groundbreaking formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. Fall for this soft-touch, misty matte kiss of colour. The comfortable formula provides immediate, all-day hydration, blurs lines and smoothes lips. How to use: Apply lipstick directly to lips. Reapply throughout the day as needed.