MAD Paris was born out of a passion for creating emblematic timepieces. The independent watch customisation company revisits classic models from the most successful horological brands, resulting in something entirely unique. Manufactured in Switzerland from rose gold, this reimagined Rolex Oyster Perpetual Ruby 40mm features a mechanical automatic movement, a scratch-resistant sapphire crystal face, a glossy black dial with white diamonds, three gold chronograph counters, a 72-hour power reserve, a bezel set with red rubies, a 5 ATM water resistance and a link strap with a folding buckle.