MCQ is less a brand and more a collective. Eschewing a singular director in favour of a rotating cast of creatives, the label harnesses a more diverse form of expression than its traditional contemporaries - case in point: this patchwork shirt. It fuses the athletic style of a hoodie with a button-up silhouette defined by varied yet equally colourful check patches, each symbolising the individual input of MCQs people-powered structure.
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First seen in Sep 2020
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