What it is: A limited-edition innovative lip color that glides on seamlessly, delivering long-wearing matte color and a comfortable feel.What it does: Cushiony, air-kissed pigments float featherweight color onto your lips while a color diffusion complex creates a soft-focus finish with a creamy feel. Featuring a custom-designed applicator, this lip color can be built and blended to perfection. How to use: For a pillow-soft stained lip, apply the lip color in any shade to the center of your top and bottom lips. Press your lips together and gently blend outward with your fingertips to blur color. Use a blending brush to diffuse and blend color along the edges, and a concealer to further blur the lip line or to touch-up throughout the day. For a dimensional lip, layer two shades. Apply one color all over your lips to create an opaque base, then apply the second color onto the center of your lips. Blend and diffuse with a precision lip brush. For a defined lip, begin with a lip liner in a slightly deeper shade than your chosen Air Matte Lip Color. Then, fill in your lips with Air Matte, building coverage to your desired intensity. Perfect your lip line with concealer.