Hair is 2.9x more elastic* Hair is 133% stronger* After just one use 81% felt their hair was more fortified** After just one week 87% felt their hair was more resilient** After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage** *Based on a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. nonconditioning shampoo after 5 uses **Based on a consumer panel survey of 106 women. Benefits: Gently cleanses
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First seen in Apr 2024
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