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At the young age of 15 Serge Cajfinger was merchandising the windows at YSL’s shop windows in Lille. Passionate about architecture, fashion and art he opened his own store in 1974 with his mother Paule. He launched his clothing venture in Paule Ka in 1987 in Paris. The skirt suit, the organza, the bow, use of white and the famous black dresses are a signature trait of Paule Ka and have been for the last 20 years.