Lightweight and floaty, this billowing layer effortlessly tops bathing suits with boho-chic style. About Rujuta Sheth Before moving to New York City to launch her successful line of apparel and accessories, Rujuta Sheth was born and raised in a small Indian village, where she was surrounded by talented weavers and embroiderers. Inspired by their techniques, Rujuta Sheth launched her bohemian-inspired collection in 2014, using a mixture of traditional craftsmanship and modern silhouettes. Committed to sustainable, ethical production, she ensures each piece is crafted with eco-friendly materials and dyes, for designs that not only celebrate the people wearing them, but the planet we live on.