What it is: Adorn your lips in Yves Saint Laurent with Rouge Pur Couture, a new generation of emblematic colors. What it does: It's formulated with a luminous satin texture and is presented in a modern golden case, designed by Yves Saint Laurent Couture Creative Director Stefano Pilati, for the ultimate in luxury and style. Hydrospheres and natural extracts provide all-day comfort and hydration. Style Name: Yves Saint Laurent Rouge Pur Couture Lip Color. Style Number: 325121. Available in stores.