Yves Saint Laurent Beaute Rouge Pur Couture Lipstick - The Mats DetailsThis perfect matte lipstick is infused with a velvet complex for a luxuriously smooth application and moisturizing jojoba oil for long lasting comfort. Intense color pigments for a vibrant touch of color for up to 6 hours of long wear. Forbidden, passionate, seductive, scandalous, the iconic YSL lipstick is redefined in rock radiant matte shades with Rouge Pur Couture The Mats. Designer About Yves Saint Laurent: Founded in.