What it is: A silky-smooth eyeshadow that offers the rich payoff of a pigment with the ease of a cream and the staying power of a powder. What it does: This weightless and sensorial formula applies evenly, offers superior blendability and delivers waterproof and crease-resistant color for long-lasting lid looks. In three finishes that include matte, shimmer and sparkle, this comfortable, easy-to-blend eyeshadow is available in shades inspired by