A pigment-loaded lipstick in matte and cream finishes that glide on up to 10 hours of color in just one swipe. Ingredient Callouts: Free of parabens. This product is also cruelty-free. What Else You Need to Know: This silky, vitamin-fortified matte lipstick stays put without drying out or settling unevenly on the lips. It soften and protect lips with shea butter and vitamins C and E so each cru formula pops on camera and stays color-true in photos.