Steve Madden Bobbi30 Sneaker in White. - size 10 (also in 9.5) Steve Madden Bobbi30 Sneaker in White. - size 10 (also in 9.5) Smooth PU leather upper with man made sole. Lace-up front. Platform measures approx 1.75 H. Imported. SMAD-WZ660. BOBBI30. In 1990, Steve Madden created his widely known brand with the little money he had in his pocket. Steve Madden paves the way for unique men and women to articulate individuality through the beauty of his shoes.