What it is: A shampoo that gently cleanses hair and is clinically proven to reduce the recurrence of dandruff symptoms without stripping the hair of moisture. What it does: The shampoo addresses scalp flaking, dryness and irritation associated with dandruff. It helps prevent the recurrence of dandruff symptoms without stripping the hair of moisture. It also helps increase hydration. How to use: Apply the shampoo evenly to wet hair, massage into scalp and leave in for a few minutes. Rinse thoroughly. For best results, use at least twice per week or as directed by a doctor. Paraben-free; gluten-free Cruelty-free Vegan Made in the USA