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IRO, a Paris based fashion brand founded by brothers Laurent and Arik Bitton in 2005. With Back-ground in the music industry Laurent and Arik decided to channel their love for music into a different medium: fashion.

Inspired by fashionable women in their inner circle of friends they decided to create a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant, easy chic style. By combining great craftsmanship, attention to details and the finest materials the IRO collections found their own unique voice within the fashion world.

In 2006 the first IRO flagship store opened its doors in the famous Saint Germain des prés district in Paris. The first store was quickly followed by another location on Rue Vieille du Temple in Le Marais and later in 2011 another two stores opened on Rue Etienne Marcel and Rue Saint Sulpice. Today, IRO has over 25 stores worldwide with both Men’s and Women’s categories offering ready to wear, accessories, footwear and small leather goods.