Melijoe.com is the story of a mom who followed her passion and launched the website she'd always dreamt of. Back in 2007, Nathalie Genty realized that the world of kids and baby fashion was crying out for a fabulous destination for all things style, and set out to launch her very own take on children's e-commerce. A site that was chic, cutting edge and inspiring - something different for fashion-forward mothers all over the globe. Her dream was to offer the most beautiful clothes, coveted brands and latest collections all curated with an expert eye and a unique, modern visual identity. In short, a website that would have fashionistas falling in love with mini-style!