Evelyne Chetrite, Founder and artistic director of Sandro femme.
She studied law but sharpened her fashion mind at weekends, working at vintage shops where she formed a circle of loyal buyers who loved her selections. When she met Didier Chetrite, he gave her the opportunity she needed to call upon her talents as a stylist. The couple embarked on their Sandro adventure together in 1984, and their first boutique was opened on rue Vieille du Temple in the heart of the Marais. They enjoyed instant success; the House is now just a few hundred metres away from its original spot, in a townhouse on rue de Turenne.
Her vision of femininity is the basis for her designs; she focuses on her favourite area of expression, the masculine-feminine equation, and shares an indisputable Parisian elegance with those she dresses. Evelyne designs unambiguous clothes to worn by an urban girl who hones a discreet look, only to be all the more visible for it.