SV77 is a Moscow-based concept store opened in 2001. It historically presents Comme Des Garçons main runway lines (from CDG and CDG Homme Plus to Junya Watanabe), has the biggest selection of Ann Demeulemeester, Yohji Yamamoto, Damir Doma, Rick Owens, and Maison Margiela, and was the first to bring such brands as Ashish, Haider Ackermann and Vetements to Russia. Recently we added Raf Simons, Marni, The Row, Yang Li and Undercover to the selection. Our shop is a point of reference in avant garde fashion. SV was marked as one of the 10 best new concept stores in the world by Vogue.fr. Among our recent news is a launch of special capsule hoodie with Vetements dedicated to Demna Gvasalia favorite Russian singer Zemfira, reported by Vogue.com. SVMOSCOW was recently featured in Amuse by i-D "Shop Talk" as the Russian store that stocks Vêtements and The Row and has The Big Lebowski soundtrack on loop.